Spearheaded by Philippe Briand, eco yacht designer and naval architect, the firm said the project drew on several cultural and societal cues, “from innovation and sustainability to accessibility and inclusion, to represent the very best of British in design, manufacturing, craftsmanship and diversity.” “.
It added: “Indeed, in developing the design, the essence of Britishness takes center stage through a Union flag ribbon motif in the side and plan view elevations, while reflecting the multicultural society that defines the UK today.”
Mr Briand said: “To design a vessel – a flagship – that will become a benchmark in sustainability as well as demonstrating British excellence and heritage for current and future generations, while also being a symbol of inclusion and diversity, was an enormous challenge that kept I woke up at night.
“The nature and intensity of the project kept me focused but also filled me with pride, not just in the design process itself but for what the flagship stands for.”
He added that to act as an architect realizing the design of the project was “hugely complex”, because it “aims to represent not the tastes of one person but the essence of an entire nation”.
“That is actually way more difficult than designing for even the most demanding individual,” he said.