The Gator Bowl Sports board of trustees and TaxSlayer, the title sponsor of the Gator Bowl game since 2012, announced Jan. 24 the extension of the naming agreement through 2027.
The renewal makes TaxSlayer the longest-tenured entitlement sponsor in Gator Bowl Sports history.
The terms of the agreement were not disclosed.
“We express our gratitude to the TaxSlayer family for extending their sponsorship of our historical post-season bowl game. As we enter our second decade of this sponsorship, we are blessed to work alongside such an incredible partner as TaxSlayer,” Greg McGarity, Gator Bowl Sports President & CEO, said in a news release.
In 2023, the TaxSlayer Gator Bowl enters the second half of its current agreements with the Southeastern Conference and Atlantic Coast Conference to host a team from each conference in the annual college football game that will be broadcast on ESPN.
The 78th TaxSlayer Gator Bowl on Dec. 30 featured the University of Notre Dame Fighting Irish and the University of South Carolina Gamecocks.
It was the fifth-highest attended college bowl game of the season, coming in behind the CFP National Championship, Rose Bowl, Peach Bowl and Fiesta Bowl.
The game also received substantial television viewership, making it the most-watched non-New Year’s Six bowl game of the year.
TaxSlayer’s title sponsorship of the Gator Bowl began in 2012 and was the company’s first entry into the college sports sponsorship space. The partnership extension places TaxSlayer as the eighth-longest-running title sponsor among college football bowl games.
TaxSlayer, an Augusta, Georgia-based fintech company, offers web-based income tax filing services.
The 79th TaxSlayer Gator Bowl date and time will be announced in May, according to the release.
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