Luka Doncic launched a virtual alter-ego metahuman on TikTok that will interact with users and develop based on community feedback on the platform. The player believes it will help engage his fanbase better and will create opportunities to improve the work of his foundation.
Luka Doncic is making a virtual step to better engage with NBA fans with a launch of a virtual equivalent of himself.
|Place of birth:||Ljubljana, Slovenia|
The Slovenian superstar introduced Luk.AI, a virtual alter-ego metahuman, which will take over Luka’s TikTok account from now on.
“I thought it would be fun to turn myself into an AI and invite my fans to help me train him,” Doncic said in a news release. “He will explore many of my favorite interests outside of basketball, build new connections with fans and creators, and help me with my mission of bringing more play to the world. I’m very excited to see what happens with this new kind of entertainment.”
The likeness of the metahuman was constructed using Epic’s Unreal Engine 5 MetaHuman framework and then augmented with neural network technologies trained with real-world facial animations from Luka’s performance capture.
The company describes Luk.AI as a self-learning artificial intelligence capable of emotional, physical, and technological growth that will become smarter and grow by interacting with the TikTok community.
The users of the social media platform will influence the metahuman’s skills, interests, and hobbies. Luk.AI is set to explore various aspects of Doncic’s life outside the basketball court, including trick shots, cars, gaming, music, and fashion.
“Fans can get to know him and help make him smarter by engaging with him,” Doncic said. “He’ll reply to their comments, listen to their ideas and create videos with them, too.”
Luka is the first NBA player to utilize this technology. He believes it will help him do more good in the world with his foundation and Marc Cuban’s boot camps that teach kids about AI technology.
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