Verve Launches ‘Ignite AI’
January 24 2023
London-based Verve has launched a consultancy offer called Ignite AI, using artificial intelligence to uncover implicit emotions, patterns and ‘cultural codes’ at scale.
Verve has UK operations in Manchester, London and Brighton, and international offices in Romania, the US, Australia, South Africa and Canada. Last year, the company launched ignite[at]VERVE, which combines its heritage in communities and smart digital research with a range of proprietary tools including AI, a global network of ‘cultural and creative individuals’, and a cultural values framework.
The new Ignite AI solution takes unstructured information and content from any source – such as social media, photos, reviews and campaign creatives – and scans and summarizes it to ‘create new value for clients’. Human interpretation and evaluation are built into the machine learning, to deliver commercial insights for brands. Central to Ignite AI is Verve’s proprietary psychological framework; a set of human values that the firm says explain behavior, needs and expectations for an understanding of what brands or people stand for.
Kelly McKnight (pictured), Executive Director and Ignite Lead, comments: ‘2022 was an incredible first year for Ignite. We’re all buoyed by the positive response we’ve had from clients and proud of the work we’ve done. I’m excited to build on that success with the launch of Ignite AI. It’s another powerful addition to our toolkit, getting us beyond asking people questions, to land on truly holistic insights for our clients’.