40M US Internet Households Trialed, Subscribed To OTT Service In First Half Of 2021

DALLAS—New research reveals 40 million US internet households tried and subscribed to at least one over-the-top (OTT) service in the first half of 2021.

The research, “OTT: Perception, Use and Business Models,” from Parks Associates sought answers on how consumers use and perceive OTT services across different business models, what they thought about the content libraries of various services as well as their views on the features offered.

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