Trend Set: Entertainment Giants Partner Up

Ayzenberg’s Ashley Otah explores some next-level immersive and experiential collaborations trending on our timelines this week.


Live Nation x Halsey

Halsey isn’t just bringing music to her fans, she’s bringing beauty with her as well. The singer recently teamed up with Live Nation Entertainment to take her beauty brands—af94 and about-face—and feature them in experiential pop-ups at several venues and festivals across the country. The collaborative, in-person experience will provide concertgoers with an opportunity to try on looks virtually, as well as sample and experiment with the products. While just getting started, the partnership highlights the power of in-person experiences, virtual reality and shared passions.

WhatsApp Giannis Antetokounmpo

In WhatsApp’s first-ever short film, basketball star Giannis Antetokounmpo takes audiences on a journey around the world as he shares his “origin story of many origins.” The film, starring the Milwaukee Bucks player, delves deep into what it means to be human in an ever-connected world. As a result, WhatsApp highlights its offerings beautifully while elevating Antetokounmpo’s story. The importance of global connectivity, creativity and culture shines brightly throughout the piece, leaving space for thought-provoking introspection and discussion. The film is available for streaming on Prime Video.

Spotify

Spotify, the first music-streaming platform to have a presence on Roblox, is bringing more music to the masses with Planet Hip-Hop, an immersive, virtual experience designed to take users on a journey through the genre as they learn more about some of its biggest stars. Through curated, creative experiences, fans can bounce between portals, shops and other iconic spots. The mixture of music and technology continues to be a space to watch and enter.

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